Bell led the Edmonton ground game for four plus seasons from 1972 to 1976. Edmonton had been looking for a good running back for a number of years, some might argue since the days of Johnny Bright and Normie Kwong. Bell joined Edmonton in 1972 and ran for 690 yards in just ten games, showing the promise they were in need of at running back. Bell delivered over the next three seasons with three one thousand yard seasons, including a career high in 1973 when he ran for 1455 yards to lead the West in rushing. That meant he did one thing that not too many running backs could claim, and hat was run for more yards than George Reed in a season. Bell was an All-Canadian selection in 1973 and again in 1974 when he had 1341 yards rushing and finished second to George Reed in the West. After another 1000 yards season in 1975, Bell played only 5 games in 1976, and then gave way to Jim Germany in 1977. Bell finished with 4667 yards rushing for his caeer.